Good Love

Meet Claire Goodman. Claire is the Co-Owner of Good Love, a darling boutique located in the Redondo Beach. Her relationship with her mother, who is also her business partner, proves that investing in “Good Love”, can only lead to Good Things.

Where or who do you get your inspiration from?

I get my inspiration from a lot of places, but mostly it’s the people in my life. My biggest inspiration is my mother, who doubles as my business partner (triples as my best friend). For as long as I can remember, I have always admired her. She has never been afraid to take risks, but what I admire about her most is how thoughtful and calculated she is in those risks. Risks can be great, but being smart about the chance your willing to take – the gamble –  that is where the true skill and foresight lies. She inspires me to have gumption – unbridled initiative combined with good-sense. 

There’s a long list of people that inspire me, but at the end of the day the one thing they all have in common is that they inspire me to be kind and strong. I did a lot of work with the YMCA from ages 15 to 22 and to say I met truly incredible people is an understatement. My relationships with these individuals have inspired me to be the best version of myself every day. It is not easy to be good, to be kind, to be brave, to be strong, but it’s also not too hard to try. Life is too short to be anything but your best, and the world is too unrelenting to be anything but kind. They all taught me that. They also taught me to be proud and humble at the same time. I always thought the two were converse – that if I was proud I couldn’t be humble. Pride made me uncomfortable. But, pride is necessary. I truly believe it is good for the soul. To be proud of yourself means that you have the ability to love yourself and acknowledge your own self-worth. Those skills are invaluable. 

What motivates you? What gets you out of bed in the morning?

I am motivated by the desire to see my business grow. I am 24 years old, and I often (aka very often) hear about how young I am. Being a 24 year old business co-owner is not the most common thing, and because I am in business with my mom there always seems to be that underlying assumption that we aren’t in an even partnership. Yes, she has a lot more knowledge than me when it comes to “running a business”, but that is because she’s done it before and she has a lot more experience than I do. But I am here to learn. I bring a certain skillset and knowledge to our business and she does the same. So, in some ways, that expectation that I’m not “really” doing this motivates me because I know my part in our business. I know that my hard work is directly correlated to its success, and that is motivating as hell. It gets me out of bed in the morning (but so does my alarm clock & my obsession with getting a morning workout in J).

Photos by: Olivia Engelsman

Do you have a mantra or a motto that you live by?

Well, if you look at my Instagram you will see that I love mottos, mantras, and lines of inspiration (haha!). They are literally all over my feed. But, my motto lies at the top: I am not fearless, I am determined. I think everything I’ve said up to this point explains why this is my mantra. Doing something crazy like opening a brick and mortar retail store in the world of online shopping and amazon does not mean I’m not afraid. Before the store, and still to this day, I free-lance as a wedding coordinator. It can be truly terrifying sometimes (having the most important day of someone’s life thus far in your hands and all – ah!) but it’s also exhilarating. That job constantly reminds me that I’m capable. It reminds me that problems have solutions – you just have to create them. With that said, I am not fearless. Fear is natural and necessary; yet, being determined enough to not let it stop you is the key. If fear is the problem then determination can always be the solution. That doesn’t mean that sheer will and determination will keep you from failing, but at least you tried, right? 

How do you remain consistent and achieve your goals? Do you have a special planner, daily routine, mood board?

Honestly, no to all the above. Journaling has always been a consistent outlet for me since I was a teenager. Whenever I need to give myself a reality check, or even face my frustrations, fears, and emotions, I go to my journal. Writing things down can do two things: it can give something power and truth OR it can take the power and truth away. Ideas and emotions can take on such a powerful existence in our minds, and so by writing it down I can realize how I really feel. What is the root of the problem? What am I really afraid of? I can be the most honest with myself in my journal, and that’s what separates the real from the false. I am a pretty emotional person, and having an outlet like journaling allows my emotions to not get the best of me. It provides me with clarity, and I think that’s the goal of planners, routine, mood boards, etc. We are all searching for clarity amongst the clutter and messiness of everyday life. 

Besides journaling, working out is my consistent and daily routine that makes such a difference when it comes to me staying driven. Being active clears my head. When I get off my routine of working out every morning I can get in an unmotivated rut. All those endorphins are crucial for me. 

What advice would you give to someone who wants to start their own business but hasn’t yet?

Wow, I’m not even gonna lie, this is a tough question. I don’t know that I am qualified enough to give advice, nor do I think everyone starts off in the same boat. I suppose if I had to give advice: Be patient, be kind to yourself, and remain consistent. I advise being patient because watching your business grow can be like staring at a plant all day and hoping you’ll see a new leaf sprout. Staring will get you nowhere. Growth takes time, and that is where being consistent comes in. If you are starting a business, I would imagine you’ve thought about your “brand” (and if you haven’t, I would highly suggest you do). Branding is important because it answers the question of who you or your business are. What makes you different? What makes you special? Once you have the answers to those questions, once you have your brand, consistently re-create it in all aspects of your business (your storefront, your customer service, your social media, your website, etc.). Feed your brand and your business will grow. And lastly, being kind to yourself. Realize that you can’t work 24 hours a day, 7 days a week. Realize that stepping away for a few days will eventually be necessary, and can often do your business a lot more good than anything. Allow yourself to rest so you can come back with fresh eyes. Realize that you will make mistakes. Understand that beating yourself up does nothing productive. Do your best, every day, and know that your “best” isn’t the same every day. 

Lastly, everyone starts out with different money situations and different cash flow, but one of the greatest things my mom and I did for our business was have other jobs. I know that situation isn’t possible for everyone because maybe it’s just you, but if you don’t have to the additional monetary pressure of a salary on your business then I wouldn’t. We didn’t have a large surplus of money- everything went to starting the business (the build out, the merchandise, branding consulations, etc.) and so having other sources of incomes was crucial. We both still need salaries, and to expect that a new/young business will be able to grow and pay you is a lot to ask. Cash flow and money is one of the biggest struggles of the first year of business, so have some kind of plan. For some people it’s a second job, for some it’s a savings, for some it’s a loan, and any option is a good option, but you need something. Money is a necessary evil, but it doesn’t have to be a necessary stressor. 

Most importantly, where can we go to follow your successes and business?!

  • Phone: 310-316-4850
  • Email: swimplaylove@gmail.com
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